Robert Key
 

ROBERT KEY
Designer / Art Director / Tutor

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I currently freelance as an art director and have recently been lecturing in design part-time at AUT and Unitec.

I have 25 years experience in film and television production. I began by building props and sets, then re-trained and went on to designing them, working as an Art Director on television commercials for over 14 years.

In 2014 I branched out from television and designed sets for event and brand activation companies in Auckland.

In 2012 I completed a Masters in Design. The subject of my research was perception of light - exploring light as a design material.

After graduating in 2000 from AFTRS (Australian film school) I returned to New Zealand to work as an art director on TV commercials and was the on-set art director on NZ feature film Crooked Earth.

I have worked for local and international TVC clients such as: LTNZ, Lotto, Whittakers, Dominion Breweries, Frucor, Fifa, Cadbury, Kelloggs, Sony, Mercedes, HSBC, Vodafone, Caltex and Microsoft.

From 1991-1998 I worked as a props-maker and set builder on various New Zealand feature films and television productions such as: What Becomes of the Broken Hearted, Heaven and Memory and Desire.

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 Set Design

 
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LOTTO

Robbers Dog

A large set I designed for multiple Big Wednesday promotions.
I drew inspiration from American Deco and Busby Berkeley film sets.
Rendered images were built using Illustrator, Vectorworks & Photoshop.

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 Set Design

 
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Carlsberg

Offshore Television Commercial | Film Construction

I designed this set which is a bar in a train carriage that pulls up to best seats at the World Cup.
Shot in New Zealand for Carlsberg Singapore.

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 Set Design

 
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Glad

Offshore Television Commercial | Cherokee Films

I designed this set which tied into a shot from King Kong - the aftermath of Kong’s New York City rampage.

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 Set Design

 
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NEW ZEALAND’S GOT TALENT

South Pacific Pictures

I pitched for the design contract and was awarded the job based on my drawings and 3D renders.

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 EVENT Design

 
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SPARK DIGITAL LIVE CONFERENCE

Total Event

Multiple live audio/visual events held in the Viaduct Events Centre.

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 EVENT Design

 
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EVENT Design

Various designs for Total Event

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PROP Design

 
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TVC PROP DESIGN

KiwiBank | NZ Television Commercial

‘Raymond’ the car became synonymous with the early Kiwi Bank brand and remained in use for at least seven years. The idea was to design it to be friendly, comedic (speaker’s scale in relation to car) and transportable for shooting TVC’s around the world.

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Installation Design

 
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Installation design

Booksellers Tokens Campaign | Clemenger BBDO

I designed this installation based on an agency brief. The campaign was awarded a Silver in the Craft section for Art Direction & Typography at the 2011 NZ Axis Awards.

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QUALIFICATIONS

M.A. Design, Unitec, Auckland.
2012-2009.

Post-Grad Diploma (Film Design)
Australian Film Television & Radio School
(AFTRS) Sydney 1999

B.A. Degree (Political Philosophy, Sociology)
Auckland University 1994-1991

TECHNICAL SKILLS

CAD Vectorworks | Adobe CC | Microsoft

CREATIVE SKILLS

Design process | Conceptual | Modelmaking

PERSONAL SKILLS

Integrity | Collaboration | Leadership

 

REFEREES

Mark Foster: Executive Producer, Good Oil. 021 641 150
mark@goodoilfilms.com

Malcom Jordan: Director, Total Event, Auckland, NZ. 021 909 187
mjordan@totalevent.co.nz

Nikki Walker: Freelance Producer. 021 775 500
nikki@particular.co.nz

Ben Jarrett: Academic Leader/Product Design Lecturer, Creative Industries, Unitec, NZ. 09 815 4321 x 8670
bjarrett@unitec.ac.nz

CONTACT

Dual NZ/UK Citizen

7 Ireland St, Freemans Bay

Auckland 1011, New Zealand.

+64 21 878 283 | +64 9 376 4880